.martyn is a clothing brand created to celebrate individualism and uniqueness. The 'Postcards from within' campaign promotes the brand, while also encouraging a positive mental state of mind. It started with asking customers what they love about themselves, and how they celebrate who they are. Their responses inspired a photoshoot, a set of illustrations and were included in the campaign look-book. This focus on mental health challenges standard expectations of a fashion brand, but clearly communicates the core values of .martyn.